Inside the Box with JDM

A podcast about how successful innovators and startup founders think.

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How to ensure you don't launch to crickets (Business Models Part 4)

In part 4 of JDM's series on business models, we look at how you create and deliver your value proposition, and the one key strategy most founders miss.

Topics

An overview of value creation and delivery:

  • How do you deliver that value to your customers?

  • What are channels? How do you get in front of customers?

  • The difference between direct and indirect channels.

  • The difference between owned and partner channels.

  • How do you develop customer relationships? How do you interact with customers?

  • The value of co-creation with your customer.

How to develop a winning channel strategy for early-stage startups that ensures you never launch to crickets — a simple, three-step process anyone can follow.

Links:

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Past episodes in out Business Model series:

  1. Business Models Part 1 — WTF is a business model, anyway?

  2. Business Models Part 2 — Who is your customer?

  3. Business Models Part 3 — How to create extraordinary value

We’d love to hear from you! Send questions, comments, episode ideas, & feedback to podcast@tractionthinking.com.

Sponsors

Inside the Box with JDM is sponsored by The Right Box, a bespoke team of entrepreneurs and innovators who help startup founders find the quickest past to traction — or fail fast trying.