Stop telling people to think outside the box!

This is the first episode of a brand new podcast from The Right Box, a bespoke consulting group who helps innovative teams make the kinds of decisions that don’t make themselves. This is going to be a simple episode, where host JDM talks about why we’re doing this podcast, and why telling someone to “think outside the box” is not only the most unhelpful advice you could provide, but it’s also the wrong way to think about creativity and innovation.